What is staging?

Home is Not a Place. It’s a Feeling.

What Exactly is Home Staging?

Home staging is an indispensible marketing tool that will not only get your home sold faster — up to 80% faster! — but will garner you more money — 23% on average — too!

Most people are under the impression that staging is the same as decorating. That is a misconception. In fact, staging is very different from interior design and so much more than decoration.

Staging is a science that draws on psychology and sociology, coupled with the art of fine design.

Staging’s aim is to position your home in the mind of the buyer as a product, so to speak, that will fill his/her specific need and desires.

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Marketing

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This strategic positioning focuses on what you do to the mind of the buyer rather than what you do to the product itself. In other words, you don’t need to make expensive renovations and redecorate to create a profound influence on buyers — but you do need to tell a story about the kind of lifestyle to which they aspire. The right staging gets buyers to think: If I buy this house, I can live like this.

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Marketing

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At Upstaged, we use the science of staging and the art of fine design to create several emotional connection points that create an immediate feeling of welcome home. Many homeowners cannot begin to imagine their homes’ full potential but we can — and we are confident that our expertise will dramatically improve the marketability and value of every home we stage.

We know that the difference is in the details and we deliver results.

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About

Often told by her clients that she was ‘born to do this’, Marchese has taken her more than fifteen years combined experience in interior design, decorative painting and real estate and created The Upstaged Home – an innovative business that takes a holistic approach to getting a home ready for sale. ...read more